BEFORE & AFTER
A Quick Comparison of the Old and New Website: Reveals the dramatic shift in branding, design, and user experience
New Website
Branding
Strong, cohesive, and bold
Branding
Weak and inconsistent
Old Website
Design
Fresh, modern, and engaging
Design
Outdated and Generic
Navigation
Clear, user-friendly, and intuitive.
Navigation
Confusing and Unstructured
Mobile Experience
Fully responsive and seamless
Mobile Experience
Not optimized
Operatio Marketing: Website Redesign
A Bold New Brand & Digital Experience
Tools Used
Category
Website Design
Project Type
Professional
Start Date
June 06, 2024
Completed Date
July 07, 2024
Time Taken
3-4 weeks
Project Description
Operatio Marketing, a digital marketing agency, needed a complete brand and website transformation to align with its growing presence. The old website had an outdated design, weak branding, and usability issues, making it difficult to attract and retain clients.
UI Design
Website Design
Responsive Design
The Goal:
The objective was to revamp Operatio Marketing’s website with a modern, visually striking design and a strong brand identity that aligns with the agency’s expertise. The redesign aimed to improve usability, responsiveness, and engagement, ensuring a seamless experience for visitors.
The Challenge:
The previous website had outdated branding, a confusing navigation structure, and a lack of engagement, making it difficult for users to explore services and take action. Additionally, the site was not optimized for mobile devices, leading to a poor user experience.
The Results:
The new website features a fresh, cohesive brand identity, a clean and intuitive UI, and a fully responsive design that enhances user experience. The improved navigation, engaging visuals, and optimized performance have led to higher engagement, stronger brand perception, and a seamless browsing experience across all devices.
Research
Research
Conducted a website audit, analyzed top competitors, and applied a user-centered approach to uncover opportunities and guide strategic design decisions.
Website Audit
Conducted an in-depth analysis of the existing website, identifying UX pain points, outdated design elements, and usability concerns.
User-Centered Approach
Simplified navigation and information hierarchy for a better experience, making it easier for users to find relevant services and take action.
UI
Competitive Analysis
Examined top agencies to integrate industry best practices and create a design that stands out while maintaining usability and functionality.
Final Website Design
Impact & Results
Stronger Brand Identity
A bold new look that reflects the agency’s expertise.
Higher Engagement
Improved layout and visuals encourage interaction.
Seamless User Experience
Optimized for better usability across all devices.
Aesthetically Cohesive Design
Enhances credibility and client trust.
Key Takeaways:
A strong and cohesive brand identity plays a crucial role in enhancing user perception and driving engagement.
Simplified, user-friendly navigation helps guide visitors more effectively, ultimately
increasing conversions.
A responsive and interactive design creates a seamless experience across devices, boosting user retention and satisfaction.
Explore More Projects
